Strategic Insights for Economic Impact
Our Work
Explore our comprehensive list of publications, showcasing our contributions to the field.
Economic Impact of Calgary’s Creative Industries
This comprehensive study assesses the economic impact of Calgary’s creative industries in 2022. The updated report provides an in-depth, data-driven analysis of the ongoing influence of Calgary’s creative sector, examining both its direct and broader contributions to the economies of Calgary, Alberta, and Canada. By focusing on key economic and community factors, the study highlights areas of growth and identifies emerging opportunities, offering a clear picture of the sector’s evolving role in the region.


2024 Economic Impact of Spruce Meadows
The 2024 Economic and Social Impact Report reaffirms Spruce Meadows' vital role in Alberta’s economy, demonstrating its continued contributions to economic growth, community identity, and civic pride. This analysis provides a data-driven assessment of the facility’s direct and broader economic impact, showcasing its influence through events, operations, and community engagement initiatives.
As Spruce Meadows marks its 50th anniversary, the findings highlight its sustained legacy while also identifying new opportunities for growth in Alberta’s evolving economic landscape. The report underscores Spruce Meadows' enduring significance and sets the stage for its continued success in the years ahead.


2023 Economic Impact Assessment of Calgary Arts Development Grant Recipient
This study assesses the economic impact of Calgary arts organizations receiving operating grant funding in 2023. It quantifies key metrics such as value-added GDP, labour income, employment, and government revenue, capturing both the direct and indirect effects of operating expenditures like salaries, production costs, and facility expenses.


2020 Alberta Economic Impact of Music Economy
As an economist consultant, Hubba was instrumental in producing the Alberta Economic Impact of Music Economy study, which provided valuable insights into the music industry’s contribution to Alberta’s economy and helped elevate the sector’s profile.


2020 Data & Artificial Intelligence: The dynamic duo of tech
Data, data, data. AI. It’s everywhere we look, particularly in Calgary’s high-tech landscape! Here is a link to the paper I authored with J. Nicole Mullings MLIS, Chedi Mbaga and Hui Wen Zheng on Data and Artificial Intelligence. It talks all about the adoption of AI processes in data analytics and Calgary's increasing momentum in the field.
Download the PDF →
2020 Adaptive Action Planning for a Digital Economy: Calgary's New Economic Strategy
As cities respond to an ever-changing political, environmental, and social climate, the accelerated pace of change, and increasing accountability, economic development agencies are having to reimagine how they do ‘strategy.’
Download the PDF →
2018 Economic Impact of Creative Industries
On behalf of Calgary Economic Development, Hubba spearheaded the Economic Impact of Creative Industries study, which provided comprehensive insights into the creative sectors' contribution to Calgary's and Alberta’s economy, enabling policy and funding decisions at both municipal and provincial levels.
Download the PDF →


2020 Digital transformation in Calgary: The disruptors, not the disrupted
The world is changing faster than ever. Traditional boundaries of business are disappearing as the digital world creates new ways of creating, interacting and working. To navigate the era of digital transformation (DX), high-tech businesses, industry clients and end users are taking forward-looking approaches to digital transformation. Calgary companies are taking charge of key drivers that enable them to respond to the digitalization of our society and our businesses.
Download the PDF →
2020 Calgary’s newcomers as economic drivers
Calgary is the third most ethnically diverse major city in Canada and new Canadians play an increasingly significant role in the city’s economic prosperity as employees and employers, consumers, curators of international experiences, connectors to significant emerging markets, and community builders.
Download the PDF →
2019 Housing Affordability in Calgary
Housing affordability can be considered across the full housing continuum. With policy commitments generally aimed at non-market housing affordability, progression of market affordable housing in Calgary is an important area to discuss. In this paper, we focus primarily on the market rate housing aspect of the housing continuum, analyzing affordable housing outside of government subsidy.
Download the PDF →


2018 Driving Tech Forward - An Overview of Calgary’s Autonomous & Unmanned Technology Cluster
Calgary is driving unmanned and autonomous tech forward. The city is proud to be the first major city in North America to allow mass testing of commercial drones and for recent regulation that allows for the testing of autonomous systems technologies on city owned land.


2017 Alberta Film and TV Tax Credits
Hubba conducted a comprehensive analysis of the 2017 Alberta Film and TV Tax Credits, assessing their effectiveness and economic impact on Alberta’s film and television industry, providing recommendations for enhancing the province’s competitiveness in the sector.
Download the PDF →


Strategic Insights for Economic Impact.
Get in touch with us
contactre@rooteconomy.ca
+1.587.969.6079
© 2025. All rights reserved.
Disclaimer
Root Economy provides independent research, analysis, and insights on economic impact, industry trends, and strategic opportunities for our clients. While we strive to ensure accuracy and objectivity in our work, our reports, findings, and recommendations are for informational purposes only.
We do not formally vet or endorse any specific organizations, businesses, policies, or investment decisions based on our research. The inclusion of data, case studies, or references in our reports does not constitute an endorsement or guarantee of their effectiveness, financial viability, or strategic success.
Clients and stakeholders are encouraged to conduct their own due diligence and consider multiple sources of information before making decisions based on our analysis. Root Economy is not responsible for any actions taken or outcomes resulting from the use of our research and insights.
We’re proud to showcase a selection of organizations that have benefited from Hubba Khatoon’s expertise—whether through Root Economy or her work as an economist in previous roles. These collaborations reflect a diverse range of impact across sectors. While the logos represent organizations Hubba has worked with in various capacities, their inclusion does not imply a direct affiliation with Root Economy. We value these partnerships and look forward to building new ones.










Trusted by



