Strategic Insights for Economic Impact
STRATEGIC INSIGHTS FOR ECONOMIC IMPACT
Current Projects
CALGARY’S CREATIVE ECONOMY: Powering Growth
This comprehensive study assesses the economic impact of Calgary’s creative industries in 2022. The updated report provides an in-depth, data-driven analysis of the ongoing influence of Calgary’s creative sector, examining both its direct and broader contributions to the economies of Calgary, Alberta, and Canada. By focusing on key economic and community factors, the study highlights areas of growth and identifies emerging opportunities, offering a clear picture of the sector’s evolving role in the region.
In addition, the study includes a comprehensive benchmarking component that compares Calgary’s creative sector to other jurisdictions. This comparison helps identify best practices, competitive advantages, and potential areas for collaboration—ultimately guiding strategic decision-making and fostering sustainable growth.
SPRUCE MEADOWS: DRIVING ECONOMIC GROWTH & COMMUNITY IMPACT
The 2024 Economic and Social Impact Report reaffirms Spruce Meadows' vital role in Alberta’s economy, demonstrating its continued contributions to economic growth, community identity, and civic pride. This analysis provides a data-driven assessment of the facility’s direct and broader economic impact, showcasing its influence through events, operations, and community engagement initiatives.
As Spruce Meadows marks its 50th anniversary, the findings highlight its sustained legacy while also identifying new opportunities for growth in Alberta’s evolving economic landscape. The report underscores Spruce Meadows' enduring significance and sets the stage for its continued success in the years ahead.
Calgary’s Arts Operations: 2023/24 Economic Impact Analysis
This study assesses the economic impact of Calgary arts organizations receiving operating grant funding in 2023. It quantifies key metrics such as value-added GDP, labour income, employment, and government revenue, capturing both the direct and indirect effects of operating expenditures like salaries, production costs, and facility expenses.
You Have Questions. We Provide The Insights.
Root Economy provides economic forecasting, impact analysis, and evidence-based insights to drive informed decision-making and sustainable growth. We partner with governments and industry leaders to shape the future of key sectors, including technology, tourism, cultural industries, energy, and agri-food.
Economic Impact Analysis
Market Intelligence
Specialized Forecasting
Custom-Fit Data Analysis
Who We Help
Creative Industries
Agtech and Foodtech
Travel and Tourism
Consumer and Retail
Sports
Professional Services
"Hubba kindly jumped into an ongoing project in order to update our economic impact assessment for Alberta's music economy. We particularly appreciated her speed and her detailed report with explanations—giving transparency and clarity to a process that often gets shrouded in mystery."
Kaley Beisiegel
★★★★★
Bird Creatives
★★★★★
"Hubba is exceptional at balancing the importance of small details with the big picture. She coordinated an event that provided diverse learning opportunities, and tangible interdisciplinary connections.The intersection of economic development and inclusion is an important topic for our collective prosperity, and Hubba has become an important leader in facilitating these conversations in Calgary and Western Canada."
Ash Ronnell
Community Integration Strategies, City of Calgary
Strategic Insights for Economic Impact.
Get in touch with us
contactre@rooteconomy.ca
+1.587.969.6079
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Disclaimer
Root Economy provides independent research, analysis, and insights on economic impact, industry trends, and strategic opportunities for our clients. While we strive to ensure accuracy and objectivity in our work, our reports, findings, and recommendations are for informational purposes only.
We do not formally vet or endorse any specific organizations, businesses, policies, or investment decisions based on our research. The inclusion of data, case studies, or references in our reports does not constitute an endorsement or guarantee of their effectiveness, financial viability, or strategic success.
Clients and stakeholders are encouraged to conduct their own due diligence and consider multiple sources of information before making decisions based on our analysis. Root Economy is not responsible for any actions taken or outcomes resulting from the use of our research and insights.
We’re proud to showcase a selection of organizations that have benefited from Hubba Khatoon’s expertise—whether through Root Economy or her work as an economist in previous roles. These collaborations reflect a diverse range of impact across sectors. While the logos represent organizations Hubba has worked with in various capacities, their inclusion does not imply a direct affiliation with Root Economy. We value these partnerships and look forward to building new ones.
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